Jewelry is such an underrated form of self expression. The same outfit can have 10 different vibes depending on how you accessorize it. That's what I love about it. But, the universe has quite the sense of humor. I'm so sensitive to low quality jewelry. I break out, turn green, my ears ache - almost immediately. I wish I was exaggerating.

Solid gold is pricey. So, creating affordable, high quality jewelry was crucial to the mission. But it's not the whole story.

So, why did I start dea? Honestly, just because I wanted to. I say that because we often feel like we need some grand reason to pursue the things we want in life - as if desire alone isn't enough. You're worthy of going after things that excite you! Will I become the next Cartier or Tiffany's? Maybe, maybe not. But I don't want to wonder what could have been!

Starting dea was almost like an act of rebellion. To go against what I'm "supposed" to do and go for what I want. I hope dea jewelry empowers people to be unapologetically themselves. That was the inspiration for our word necklaces.
We have so many plans in the works to keep this mission going. I hope you'll follow along!

xx Taylor